Questions, answered

Four phases: Define (strategy and the idea), Draw (two or three considered directions, we commit to one), Build (the full system and its applications), and Hand off (guidelines, files, and a walkthrough). You’ll have a single point of contact — me — the whole way through.

Projects are fixed-fee and scoped before we start. An Identity Sprint starts at $4k, a Full Identity System from $14k, and Brand + Web from $26k. The right number depends on scope, applications, and timeline — you’ll always get a written quote first, with no hourly surprises.

An Identity Sprint runs 2–3 weeks; a Full Identity System 6–9 weeks; Brand + Web 10–14 weeks. Timelines depend on how quickly feedback comes back — the schedule is agreed up front and we hold to it.

Editable source files (Figma / Illustrator), exported logo and asset packs in every format you’ll need, your type and colour system, and a guidelines document. Larger engagements include a full brand book and a handoff walkthrough for your team.

You do. On final payment, full ownership and usage rights of the delivered identity transfer to you — no licensing tail, no per-use fees. The exception is any third-party typeface, which is licensed to you directly from its foundry (I’ll handle the selection and note the cost up front).

Custom lettering and bespoke wordmarks I draw for you are yours outright. If a project uses a small bespoke typeface as a deliverable, ownership terms are agreed in the contract — typically a perpetual, exclusive licence to you.

Each phase includes two structured rounds of refinement on the chosen direction. The process is built to converge — we agree the idea early so later rounds are polish, not pivots. Additional rounds are quoted simply if scope changes.

Yes. I’ve run the studio remotely since 2017 across US and EU time zones. We work over a shared board, scheduled video reviews, and a clear weekly rhythm. Most clients say it’s more focused than in-person, not less.

Not necessarily. The Identity Sprint exists exactly for founders who need a sharp, ownable mark to launch without the full system. We can always build the rest once you’ve got traction.

This is a template, so the case studies, clients, awards, and testimonials shown are illustrative sample work created to demonstrate how a real Loud Quiet project would be presented.