What we do
One designer, six disciplines, one system. Most projects start with identity and grow from there — pick a lane below, or just tell me where the brand is going.
Brand Identity & Strategy
The whole system — positioning, naming territory, the idea, and the visual language that carries it across everything.
Logo & Marks
A single, considered mark — drawn, not generated. Construction, lockups, clear-space, and the variations a real brand needs.
Typeface & Lettering
Custom letterforms and bespoke type — a display face, a wordmark drawn by hand, or a small working family that only you own.
Packaging & Print
Where the brand becomes an object — structural and surface design for packaging, plus editorial and print that feel made, not laid out.
Web & UI
The brand, in motion. Art-directed site design and product UI that extend the identity into a screen people actually use.
Art Direction
Ongoing eyes on the brand — campaigns, photography, illustration commissioning, and keeping a growing team on-system.
Project-based, fixed-fee.
No hourly meter. You get a scope and a number in writing before anything begins.
Identity Sprint
A sharp mark, fast
Founders who need a confident logo + core kit to launch.
- 1 brand direction
- Logo, wordmark & monogram
- Type & colour pairing
- Mini one-page guidelines
- All source files
Full Identity System
The whole language
Brands that want a complete, ownable visual system.
- Strategy & positioning
- 2–3 explored directions
- Logo system & bespoke type
- Full colour & type system
- Applications & mockups
- Brand guidelines / book
Brand + Web
Identity into a live site
Founders who want the identity and the site built as one.
- Everything in Full Identity
- Art-directed website design
- Design system / UI kit
- Motion & interaction
- Dev-ready handoff
- 30-day launch support
Project-based, fixed fees — scoped and quoted in writing before we start. Retainers and ongoing art direction are available once the system ships. Travel and licensed third-party fonts are billed at cost.
Four phases. One designer.
Define
A deep read of you, your market, and the gap. We agree the idea before a single thing gets drawn — strategy, positioning, and what “winning” looks like.
Draw
Directions, not options-for-the-sake-of-it. Two or three sharp, fully-considered routes — then we commit to one and build it into a system.
Build
The system gets made: marks, type, colour, and the applications that prove it works — packaging, web, print, motion. Tested in the real world, not on a moodboard.
Hand off
Guidelines, source files, and a walkthrough so your team can run it without me in the room. Usage rights are yours, fully and forever.