Volt
A high-voltage identity and motion system for an e-bike share network.
Client
Volt Mobility
Sector
Tech / Mobility
Year
2024
Role
Brand identity · Type · Motion
The challenge
Volt was launching into a crowded micro-mobility market where every brand looked like a battery-charge icon. They needed an identity that felt fast, civic, and unmistakable from across a street — at speed.
The concept
The whole system is built from a single charged stroke — a “volt” that bends through the wordmark, the app, and the bike livery. A near-black base with one electric accent keeps it visible at 30km/h and at 14px.
The system
Logo, type & colour.
Wordmarkvolt
MonogramV
Type
Aa
Colour
Asphalt#0A0B0DBase
Volt#D6FF3FAccent
Steel#3A4048Surface
Chalk#EDEEEAPaper
In the wild
The system, applied.
Bike liveryApp UI & iconWayfindingHelmet & dockLaunch OOH
The outcome
Volt’s livery became its own out-of-home campaign. App store rating held high through launch, and the city expanded the pilot to three more districts.
×4
Pilot districts
4.7
App rating
30km/h
Legible at speed
“The livery is the campaign now. People recognise us from a block away. The system held from the icon to the bike.”— Lena Hoffmann, Head of Brand · Volt Mobility